Dan Kennedy, the famed copywriter, once said that “the worst number in business is one.” 

If your a freelancer, solo business or sole proprietor you know how scary the number one can be.  Especially if you are down to just one client or one paid assignment this month.  Yes, one client.  One paid assignment.  And if that isn’t frightening enough I would also like to add, one virtual assistant (really any freelancer!) trying to offer too many services to specialize or serve a niche.

Now ask yourself, am I offering more than three or four services?  Am I also finding it hard to keep up with the trends, certifications, updates, and technology linked to all of my offered services?  Then maybe you should either narrow your offerings by specializing in only three or four services needed in your niche or become a multiple practice.

Recently I chose the later.  I am now part of an ongoing network of remote professionals that can offer the services and talents of other VAs and service providers creating a more “total” solution to my clients.  However, the best part is that I can focus on what I do best.  No more buying all of the books and CDs then fretting over the learning curve needed to offer too many services. 

If you are struggling as a freelancer, solo business, sole proprietor or even a virtual assistant to find the services that you need to outsource, then I invite you to visit our main site, Gemstone Business Solutions.  There you will find a list of services to boost your online prescence and bottom line.

Let me hear from you.  Are you trying to offer too many services and be everything to everyone?  What steps have you taken towards reducing your number of offered services and specializing in only a few?